Explore how AI and accessible digital tools can support customer communication, marketing, and everyday business organization. This masterclass helps participants identify practical opportunities based on their business needs, available time and budget.

Participants will practice developing content ideas, improving customer responses, and organizing inquiries for follow-up. The session focuses on choosing a manageable set of tools and creating an actionable plan, with attention to accuracy, customer privacy and consistent brand communication.

What you will learn

• Identify business tasks that could benefit from digital tools.
• Use AI to develop content briefs, product descriptions and promotional drafts.
• Create customer-response templates for common enquiries.
• Plan a simple content calendar around business objectives.
• Organize leads and follow-ups using a basic spreadsheet or suitable CRM tool.
• Evaluate tools based on cost, usefulness and ease of adoption.
• Review AI-generated claims before using them in marketing.
• Set practical measures for tracking enquiries, follow-ups and sales activity.

Practical exercise: Develop a small business campaign with a content plan, customer-response templates and a lead-tracking sheet.

Who should attend: Entrepreneurs, SME owners, freelancers, marketing staff and business development teams.

Requirements: Basic computer skills, a laptop and a real or sample business to use during the exercises. No coding experience is required.

Takeaway: A 30-day digital action plan, a simple lead tracker and reusable marketing prompts.